Monster koopt Affinity networks

4 januari  2008

Monster Worldwide, Inc. today announced a strategic acquisition that will increase its presence in several professional and vocational online communities.

As part of its longer-term growth strategy, Monster has acquired Affinity Labs Inc., a development stage company that operates a portfolio of professional and vocational communities for people entering, advancing and networking in certain dedicated occupations. Affinity’s network of vertical community sites will provide Monster’s overall user and job seeker base relevant content and community features while enabling the Company to increase its online advertising services to a larger, targeted customer base.

The combination of Monster and Affinity
Affinity uses a technology platform that allows for rapid development cycles and scalability in servicing multiple high growth career fields. Currently, Affinity operates 7 professional and career oriented networks that include law enforcement, healthcare, education, government and technology. The combination of Monster and Affinity Labs will enhance Monster’s service offering to job seekers by providing highly relevant content through career guides, industry job searches, trade news and social networking. Employers will also benefit by having efficient access to a targeted pool of job candidates in desirable career fields. Monster and Affinity were parties to an agreement, signed early in 2007, that leveraged Monster’s advertising sales force and allowed job seekers access to Affinity’s portfolio of sites when registering for a MyMonster account.

Bron: Monster Worldwide, 4 januari 2008

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